Hi. I’m Laura Zug.

Why Community Matters 

I’m so glad you’re here.

Community Matters is a weekly newsletter for leaders and creators who want to build communities with intention—not just collect followers or clicks.

If you’re growing a business, writing a book or newsletter, or leading a mission—and you want your work to be more relational than transactional—this is for you.

Each Monday, I share stories, frameworks, and thoughtful tools to help you build a community where people feel seen, connected, and truly at home.

Because in a world that often feels fractured and disconnected, I believe community is the cure.

What You'll Find Here

☀️ Weekly reflections on the art and strategy of community-building
☀️ Tools you can actually use: prompts, frameworks, and real-life examples
☀️ Psychology, human behavior, and small moments that make a big impact
☀️ Insights drawn from books, research, and the experiences of thoughtful leaders
☀️ A gentle push toward building something that lasts—rooted in care, not clicks

We live in families, cities, and neighborhoods. We’re shaped by our communities and interactions with other people. These daily life interactions inform the strategies I recommend for connecting and bringing people together online. It’s simple, and it works. 

Along the way, I'll also introduce you to some pretty amazing people building rockstar communities you definitely want to know about.


Want to go deeper?

Community Matters is just the tip of the iceberg.

With a background in PR and marketing, I help entrepreneurs, creators, and mission-driven leaders build communities that matter—spaces that drive both business growth and genuine human connection.

Explore more ways to connect and grow:

🐝 Join The Hive – a private community for curious, kind-hearted leaders building spaces with kindness, curiosity, and possibility

🌱 Take the Community Foundations course – a step-by-step roadmap to build, launch, or re-energize your online community

✍️ Work with me 1:1 – consulting for leaders and creators building intentional, values-aligned communities

Explore the options


You won’t find formulas or hype here. You’ll find stories, frameworks, and quiet nudges toward creating spaces where people feel seen, heard, and understood.

Because community isn’t just something you add on to your work—it’s the context that gives it meaning.

Thanks for being here. I’d love to hear what kind of community you're building. And if you know someone who’s building community with care, send them this way. I’d love to welcome them. 💛

Photo of Laura in a pink dress

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✨ Helping you build the kind of community people never want to leave. ✨ Weekly insights on the art & strategy of community-building.