The #1 reason communities struggle
Success isn't about what's visible—it's about what happens beneath the surface (Spring Cohort invitation 🌱)
Spring is here, and I’m getting that familiar itch to freshen up the yard.
As tempting as it is to rush to the nursery and load up on colorful blooms, my mom (a master gardener) has drilled into me a lesson that applies perfectly to community building:
"Always prepare the soil before you plant the flowers."
While most people focus on what they can see—bright blossoms and fresh growth—experienced gardeners start beneath the surface, testing soil, improving drainage, and creating the perfect conditions for things to thrive.
They get something most community builders miss:
✨ What happens beneath the surface determines what flourishes above. ✨
I was reminded of this recently while talking to a passionate founder who had invested in all the “visible” elements of community—a premium platform, beautiful branding, and an abundance of content.
Six months in, engagement had flatlined, and she was puzzled.
"I’ve tried everything," she told me. "Weekly prompts, live events, resource libraries..."
But when we dug deeper, we discovered what was missing wasn’t more features or content—it was a clear foundation that gave members a sense of purpose, progress, and belonging.
The difference is in the foundation
Your community deserves more than hope and good intentions. It needs a thoughtful, intentional framework to support growth and connection.
That’s exactly what we build together in Community Foundations.
🌱 The Spring Cohort opens today and begins April 15th 🌱
Over 8 weeks together, we’ll turn your community vision into a clear, actionable strategy so you can create meaningful engagement without burnout.
You'll walk away with:
A defined purpose that attracts and retains ideal members
A sustainable engagement plan (no need to be “on” 24/7)
Clear guidelines and values that nurture genuine connection
A member journey that creates consistent wins and transformation
Systems for welcoming and retaining members in a way that feels personal, not automated
This is for you if:
✔️ You want to launch a community with confidence (not confusion)
✔️ You have an existing community that needs revitalization
✔️ You’re ready to turn your ideas into a structured, sustainable reality
This cohort is limited to just 15 community builders to ensure personal guidance and meaningful connections.
What alumni are saying:
"I’m not just crafting connections—I’m crafting a movement."— Darnell Brown, Founder, Forge
"Laura’s thoughtful and encouraging presence made the experience especially rewarding—she’s a true guide. Before the course, I felt stuck and unsure about my next steps. Now, I feel energized, full of fresh ideas, and confident to re-engage and grow my community in the new year."— Katerina Pavlakis, The Intuitive Cook
"Laura’s Community Foundations course completely reshaped my approach. With her guidance, I grew from 8 non-paying members to over 200 paying members in just two months."— Kat Nisson
Early Bird Offer Ends March 31st
Join by March 31st using code EARLY300 to save $300 off the regular investment of $1500.
Bringing a community to life isn’t about fancy features or more content. It’s about creating clear pathways for connection and transformation. It’s about building on solid ground.
Let’s create that foundation together.
To deep roots and strong connections,
P.S. Not sure if Community Foundations is right for you? Send me a message or book a quick call—I’m happy to help you decide if this is the right next step for your community vision. 🌱
